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CNN’s ‘Courageous’ — recycling an idea that was bad decades ago

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Progressive Culture | Scholars & Rogues

Move along, now. There’s nothing new here. Really.

From the Wall Street Journal’s Steven Perlberg:

CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work.

CNN calls its foray into “news-like content on behalf of advertisers” by the name “Courageous.” But it’s nothing we haven’t seen before.

Marketers know their ads generally compete with other content.

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Written by Dr. Denny Wilkins

June 11, 2015 at 12:20 pm

Posted in Uncategorized

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