deadlines amuse me

exploring how the world works and why it works that way …

Archive for March 3rd, 2014

Better local news ahead — at Gannett papers? Really?

leave a comment »

What? Better local news coverage at Gannett Inc.’s 80-plus newspapers? Seriously? And they’re hiring more reporters, and good ones at that? Huh? Print revenue is still declining but Gannett is investing in quality?

That’s the portrait Pulitzer Prize winner David Cay Johnston paints of Gannett’s attempts to revitalize both USA Today and its chain of dailies nationwide.

The McLean, VA, newspaper and broadcast chain has begun inserting national and international news sections carrying the USA Today brand into some of its local dailies. The move, designed to emulate the audience-and-revenue building power of network TV, has already dramatically boosted circulation at Gannett’s flagship paper (albeit under new, looser accounting rules), while giving the local papers a polished new look and better, more uniform national and international coverage.

In doing so, Gannett returns to the philosophy of its seminal tactician, Al (“How do you spell ‘Gannett’?” “M-O-N-E-Y.”) Neuharth:

In a sense, it is fitting that Gannett would try to emulate television’s business model. Its seminal executive, Al Neuharth, was long fascinated with the medium and launched USA Today in 1982 as an explicit attempt to copy its aesthetic. The paper’s splashy color graphics were meant to stand out from the grayness of traditional newspapers, and they did. Its short, punchy stories copied TV’s immediacy and faster pace.

Read the rest of this entry »

Written by Dr. Denny Wilkins

March 3, 2014 at 9:19 am

Posted in Uncategorized