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Archive for May 20th, 2013

How much time does a source have to respond to reporter’s request for comment? Virtually none?

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The deadline is now.

Thirty years ago, I faced a deadline once a day. For any reporter today, the deadline is … well, now. The technological leap into the Internet era that changed the notion of deadlines has consequences, as I wrote three years ago:

Speed kills. Accuracy dies when hordes of people, each with an electronic device capable of transmitting a story, strive to be first to tell the world what they found out — without necessarily checking its veracity.

Context dies. Because speed is the premium of the Internet era, the patience for explaining what does this mean is vanishing.

Tweets kill. Successive waves of 140-character messages are unlikely to carefully convey context, meaning and depth and breadth of description. It’s ironic that a generation branded with a short-attention span waits breathlessly for a succession of tweets — about what? And why?

But there’s another, far more subtle consequence on the notion of fairness. In my dinosaur era of once-a-day deadlines, I’d call a source on Monday afternoon. If an answering machine greeted me, I’d leave my name, my affiliation, my reason for calling — and my deadline. I might even place a second call Monday evening and a third Tuesday morning. If she had not returned my call, I would write:

Jane Doe had not responded to three phone messages seeking comment by deadline.

Today, however, the time within which a source has to respond to a message is, well, now. Read the rest of this entry »

Written by Dr. Denny Wilkins

May 20, 2013 at 9:21 am

Posted in Uncategorized