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Archive for June 13th, 2012

Where, oh where, have the readers gone? Oh where, oh where can they be?

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Finding a word or phrase that describes the journalism industry today is not that difficult. Since 2007, contraction — some big newspapers folded and suits fired tens of thousands of journalists — describes well the process. The result? A free fall to obscurity, a corporate-led collapse into irrelevance fit. But are industry leaders paying attention to the attendant contraction in the industry’s former print audience?

The history is clear: Newspapers wrongly did not recognize the Internet as a viable threat to its news and advertising franchises. Ad revenues fell dramatically, much lost to the Internet. Suits cut costs. At some southeastern U.S. papers, people losing jobs this week include serious, experienced, and award-winning journalists (an example). Hundreds of jobs will be lost as managers of The Times-Picayune, The Birmingham News, and The Huntsville Times shift focus and financial outlook from print to Web.

Next cost target: Newsprint. Newspapers have reduced the number of days on which they actually print newspapers. The most visible of these over the past week have been at Advance Publications-owned newspapers in New Orleans and Alabama. (Advance, a private company, is owned by the Newhouse family.) Want to lose a print reader? Don’t give her a paper to read.

Why is such severe contraction necessary if it reduces the quality and quantity of the product sold? At least one observer suggests current corporate thinking is idiocy because of the less-than-optimal news product that results. And I’m wondering what readers are doing — and going to do — in this era of print contraction.
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Written by Dr. Denny Wilkins

June 13, 2012 at 6:05 pm

Posted in Uncategorized