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Archive for April 2011

Presidential preference polls: how media create a fake horse race

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You can smell that foul odor wafting through the air — presidential politics. Wannabees who won’t say they wannabee are peddling books. Sharply dressed and coiffed “I haven’t decided yet” politicians descend on Iowa and New Hampshire. Explorations of exploratory committees are explored. Websites and Facebook fan pages and Twitter accounts multiply like lobbyists at a fundraiser.

And, if it’s the beginning of the presidential campaign season, then it’s the beginning of the presidential polling season as well. Newspapers and broadcast entities partner with polling organizations to tap likely voters’ preferences for candidates. Even though this is early in 2011 and the election is in late 2012, poll respondents are expected to know now whom they’ll pencil onto their ballot.

So the horse race begins. But it’s fixed. All because of one question:

If the election were held today, who would you vote for?
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Written by Dr. Denny Wilkins

April 4, 2011 at 9:08 am

Posted in Uncategorized