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Archive for January 14th, 2009

Newspapers: Do as we say. Read online. Well, pfui!

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Remember the days when you’d bring in the newspaper from the front porch and drop it on the kitchen table, hearing a satisfying thunk as it landed? Remember when the newspaper had heft?

The newspaper business is contracting, much like a hypothermia victim losing circulation in the extremities to protect the body’s core. The recession now swallowing the global economy has accelerated that shrinkage.

Newspapers have contracted in physical size, rate of print publication, ability to produce quality journalism in quantity, reputation for credibility, meaningful participation in public discourse — and, of course, revenue. Their corporate leaders say the lousy revenue’s their problem; therefore, either more revenue or fewer expenses will solve the problem. Well, they’re not getting more revenue. Hence, the contractions.

And that is the problem: The newspaper industry doesn’t recognize what its problem truly is. Well, here it is: Newspapers no longer control readers’ habits.
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Written by Dr. Denny Wilkins

January 14, 2009 at 5:50 pm

Posted in Uncategorized