A newspaper’s leap into the Internet pond: Will it sink or swim?

Long ago, in the beginning, a newspaper developed a Web site. Hundreds followed that lead. Now, one newspaper has only a Web site. In the end, what will there be? And what will be the consequences for readers?

A Wisconsin daily newspaper, whose readers have been increasingly shedding it, has now shed a significant expense — newsprint. The Capital Times of Madison, whose circulation has fallen from more than 40,000 to 18,000, said “-30-” to its printing press. It has become an online information enterprise around the Madison.com portal.

The 90-year-old newspaper — one of two serving Madison under a joint operating agreement — will only publish a tabloid-sized edition twice per week carrying some news, opinion and a weekly arts, entertainment and culture section. It will be distributed in its home-delivered partner paper, the Wisconsin State Journal.

It’s a dicey move, but critics like me have said for years that the Web-only newspaper will see its day come (which does not mean we have argued that online-only is a good idea). So what does this end-of-print mean for Madison and beyond?

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