A matter of trust? Or business as usual?

“Trust us,” say journalists — and their management. “We’re unbiased, we seek truth and we’re working for you.” It doesn’t matter if the journalists are print, radio, TV or the Web.

“Trust us. We know what’s good for you.”

So just what is the trusting listener supposed to think about the news produced by WIBA-AM in Madison, Wisc., when the Clear Channel radio station begins pushing news onto the airwaves from the Amcore Bank News Center in January?

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