Repurposing for dummies

I knew that the End of Civilization As We Know It was nigh when the word repurpose entered the newsroom.

It arrived on the heels of the much-anticipated and heralded convergence of media. In practical terms, newspapers and television stations in the same market would “team up” on stories and cross-promote each other. A print reporter’s story would be repurposed as a broadcast piece on the local TV station’s newscast. Ditto the b-cast reporter’s piece: repurposed for print or, eventually, the Web.

In this Brief Time We Have Before The End Of Everything, technological innovations in all forms of media have accelerated repurposing.

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