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Archive for June 16th, 2005

Repurposing for dummies

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I knew that the End of Civilization As We Know It was nigh when the word repurpose entered the newsroom.

It arrived on the heels of the much-anticipated and heralded convergence of media. In practical terms, newspapers and television stations in the same market would “team up” on stories and cross-promote each other. A print reporter’s story would be repurposed as a broadcast piece on the local TV station’s newscast. Ditto the b-cast reporter’s piece: repurposed for print or, eventually, the Web.

In this Brief Time We Have Before The End Of Everything, technological innovations in all forms of media have accelerated repurposing. Read the rest of this entry »


Written by Dr. Denny Wilkins

June 16, 2005 at 3:11 pm

Posted in Uncategorized